Press release

Saint-Hyacinthe, March 27, 2025 – In a world where travelers’ expectations are rapidly evolving, Humania Assurance and its Travel Insurance Subsidiary Tour+Med are partnering with Fintech Cadence to launch a competition aimed at startups and emerging talents.

The goal is to develop an innovative solution that enhances the travel experience for snowbirds by exploring new ideas and designing unique offerings that will make their journeys unforgettable.

In response to the constant evolution of the industry, we aim to foster creativity and drive innovation by collaborating with bold minds from the technology sector. More than just a competition, this initiative reflects our commitment to promoting innovation and delivering tailor-made solutions that are ever more aligned with the needs of our policyholders.

“Innovation is a key driver in making insurance more accessible and allows us to create customized solutions that meet our clients’ specific needs. Through this competition, we are giving startups and emerging talents the opportunity to propose concrete solutions that will have a positive impact on a customer experience,” says Nicolas Moskiou, President and Chief Executive Officer of Humania Assurance.

Martin Houde Bergeron, Vice President of Tour+Med, adds: “This competition is a unique opportunity to simplify the travel experience  for travelers of today and tomorrow by working alongside creative and forward-thinking minds. At Tour+Med, we believe the future of insurance lies in intuitive and streamlined solutions, and we look forward to discovering innovations that will meet the expectations of modern travelers.”

How to participate?

Startups and emerging talents have until May 9 to register for the competition and submit their projects free of charge. Participants will have the chance to compete for a total of $35,000 in prizes, in addition to receiving strategic support from industry experts.

An information session will be held on April 15 to present the competition details and answer any questions from interested participants.

Discover all the details and register here

About Humania Assurance

Humania Assurance is one of Canada’s oldest and most established life and health insurance companies. For 150 years, our mutual company has been designing accessible insurance solutions (life, disability, critical illness, and travel) for hundreds of thousands of Canadians, while maintaining competitive pricing and a simplified process. To ensure our success, we offer a unique client experience by combining innovation with trusted relationships with our partners and a recognized strength in our distribution network.

About Tour+Med

For nearly thirty years, Tour+Med has specialized in travel insurance by offering flexible protections tailored to the needs of travelers. Recognized for its expertise, the quality of its emergency medical assistance, and its commitment to customer experience, Tour+Med simplifies travel coverage for Canadian travelers, enabling them to explore the world safely

About Fintech Cadence

Fintech Cadence is a leading innovation catalyst in the financial technology sector, supporting startups and businesses in their quest to develop groundbreaking solutions that will transform the industry.

📩 Media Contact:

Marie-Lou Flibotte
Senior Director, Agence Collab, Communications & Marketing
Humania Assurance
marie-lou.flibotte@humania.ca